Saturday, 19 January 2013

Evaluation Q2


How does your media product represent particular social groups?


  • My final media product has developed through research and planning to target a certain demographic of people; and how certain films represent a particular social convention to other media products. I identify which social group is apparent in the representing my media product and why, how the restriction of in characterisation in my my sequence in powers my audience.

  • In my final product, clues are stringed carefully together, to convey snippets of past memories and celebrated aged vinyl's  This has all been carefully thought about, as throughout my planning stages I have developed ideas, and began to think as a producer; as to how a demographic is formed. Identifying one was essential in understanding the social conventions of my media product.  (the image on the right is from my title sequence)                                                                                                                                                  

  • The demographic of my media product, would be more likely to target an older audience, then challenge a younger one; as an older audience become drawn in as they are constantly guessing and glimpsing into past memories, of a person they have not yet been introduced to; and are presented with memories of old musical inspirations and vinyl’s they have fond memories of: This relates to Stewart Halls theory: as the audience have a preferred meaning, as reading text which has meaning to them reinforcing Halls theory of how your upbringing in a society, age, gender, class and ethnicity all effect the way you read text.   (the image on the right is from my title sequence)

  • The ethnicity is not specified in the representation of the film, such as religious or coloured groups are not targeted directly; nor is there footage portrayed in an anti religious or cultural nature. However the most likely to be interested, would be white Americans and some African Americans as well as the British, as this is the music which depicted that general social representation of people.

  • Working music groups of a younger age could also be represented towards by my media product, as music has a vast audience especially music in the 60’s and 70’s; which  is conveyed in my media product, that old and young music groups aspire to.                                                                                                                                                            
  • The conventions of social class would vary towards my title sequence, as music presented in that era was enjoyed by many and has no class divisions, and the shots shown throughout the sequence do not target a certain social class.

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