Evaluation Q4

Who would be the audience for your media product?

• I achieved the purpose of, finding who my audience are by relating it to, my prior research and planning stages: where I explored key aspects of the audience I would be targeting, and their demographic. Identifying which films would reflect my audience and how genre can specify a certain audiences, I have also discovered how theorist's play a strong part in establishing the conventions of film and how they helped me in establishing a audience           

• Theorist such as Stewart Hall have challenged the way I view texts, in how the film & media industry validate most theorist's objections, that the industry follows their theory's. Take Stewart Hall's theory of a dominant, negotiated, and op-positional reading: based around a persons age, gender, upbringing, class & ethnicity. From this concept I was able to identify how I would target my audience through these readings; as I had established a audience through the micro features such as: old vinyls which represented an audience of a certain age who would have a dominant reading, the old pictures to attract an audience of certain class and upbringing etc .. as you can understand theory has played a huge role in helping me understand how I can present the psychographics of an audience through the mise en scene.

• I understood that genres such as horror and teen romantic comedies are less likely to reflect the older and more mature audiences I was targeting; so I had to think carefully about what selections and codes I selected when producing my final media product.

• From my research and the end result I can conclude that the audience which would be most likely to consume my end media product, are of an older age between 35 and 60 years of age; as these are the people who are most likely, to understand the visual codes presented to them in my sequence, as it relates mostly to the 70;s music era.

• Without analysing audiences and determining which audience is best suited for my product, I would genuinely find it exacting to identify an audience, and therefore a predominant purpose for my end media product.